Mercedes Benz Fashion Week Swim!
Mercedes-Benz Fashion Week Swim takes place at The Raleigh in Miami, Florida from July 19-23, 2012. The five days of exclusive invitation-only shows, presentations and special events will showcase the following designers: LISA BLUE, ÉCLAIRÉE, AGUA BENDITA, POKO PANO, DOLORES CORTÉS, VITAMIN A BY AMAHLIA STEVENS, NICOLITA, KOOEY AUSTRALIA, CAFFÉ SWIMWEAR, AQUA DI LARA, MARA HOFFMAN SWIM, XTRA LIFE LYCRA® BRAND, CIA.MARÍTIMA, BCBG SWIMWEAR, GOTTEX, RED CARTER, L*SPACE BY MONICA WISE, WHITE SANDS AUSTRALIA, LULI FAMA, SUBOO, ROSE BY VANESSA JEAN, WILDFOX SWIM, ANK BY MIRLA SABINO, AGUACLARA, AQUARELLA SWIMWEAR, COTE D’OR SWIMWEAR, SAUVAGE, A.Z ARAUJO, ANNA KOSTUROVA, DORIT, KEVA | J and NAÏLA.
Highly regarded as the go-to event for swimwear designers to debut their latest collections, and for buyers and editors to plan their upcoming assortments and stories, Mercedes- Benz Fashion Week Swim will see over 30 international designers. IMG Fashion has responded to increasing interest in the Event by adding more designers to the schedule along with a second group runway show.
“The amount of interest in the event continues to grow each season. With only so many time slots available, group shows are an incredibly efficient platform for designers to present at Mercedes-Benz Fashion Week Swim and showcase their collections in front of a global audience of industry professionals” says Christina Neault, Executive Producer, IMG Fashion. “For designers, group shows offer turn-key production and public relations elements. For buyers and media in attendance, it allows them to see three or four designers within one show.”
Title sponsor Mercedes-Benz is joined by American Express®, DHL, MAKE UP FOR EVER, TRESemmé, Hawaiian Tropic® Sun Care, XTRA LIFE LYCRA® Brand, The Raleigh, AriZona Beverages, Moët Ice Imperial, Kim Crawford Wines, Ocean Drive Magazine, California Apparel News Waterwear and Getty Images.